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For Fun, see if you can pass the quiz: Quiz Helvetica vs. Arial Sorry I'm out sick, work on your essay today. Remember MAX 2 pages double spaced. 3-5 paragraphs. Support your claim with evidence from the movie and make sure you use at least one quote from the movie - see handout. Create a google doc and share that with me @ [email protected]. You are answering the following question: Is Helvetica the font of Capitalism or Socialism?
Helvetica is probably the most popular typeface on Earth today, after its invention in 1957 by Max Meidinger and Eduard Hoffman at the Haas Type Foundry, Switzerland What’s your favorite typeface? Or is there any that you absolutely hate? The Facts: Designer: Max Miedinger, working with Edüard Hoffmann, in 1957 for the Haas Type Foundry in Münchenstein, Switzerland Style: Sans serif Original name: Neue Haas Grotesk Derivation of name: Helvetia, the Latin name for Switzerland Descriptors: clear; readable; straightforward; efficient; smooth; balanced; rational; modern; neutral; conformist; dull; safe; predictable; boring; ubiquitous; corporate; socialist Did you know … … that there are 35 different styles of Helvetica? See them all here
Tuesday 2/26 - Short day :( - Finish logo in the computer Thursday 2/28 - Finish written guidelines Friday 3/1 - Print & submit if going to enter Student Recognition Competition Monday 3/4 - Guidelines Due Wednesday 3/6 - Critique
Talk about the SRVUSD Student Recognition Project.
Watch: Aaron Draplin Takes on a Logo Design Challenge
Project: Develop a lifestyle brand with a logo and brand guidelines for the company, not a specific product. Due Feb. 26. A lifestyle brand is a company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life. Examples of lifestyle brands are HP, Apple, Nike, Addidas, Bing, Google, Coke
For your Valentines, make sure:
2. Work on your Valentines - You should be 50% complete by the end of class Today!
For your Valentines, make sure:
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Mrs. BibleDigital Media & Art Educator Archives
May 2019
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