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Define your business: What is it? What are you selling? Who are you selling to?
Read one of the articles from the Pantone Case Studies and answer the following questions:
You narrowed down your list to 5 ideas, and then looked at the feasibility of each.
Now Choose up to 3 to do a mood board for. Create your Mood Boards in Milanote
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Explore Creativity Curiosity Children are curious by nature, but as we grow up much of our inquisitiveness ebbs. "Almost all children in their natural state ask lots of questions. That's how they learn so much in the first five years of life. But then we send them to school, where they learn that answers are more important than questions." Geniuses like da Vinci, however, maintain a passionate curiosity throughout life. Independent Thinking Diversity is critical for creativity and innovation, which is why it's important to seek out points of view different from your own. "The problem is, the more senior someone becomes, the more likely they're going to believe their own publicity and surround themselves with people who always agree with them. So the more senior you become, the more concerted effort you must make to seek out different opinions. Then you have a chance to think independently." Sharpen Your Senses Listening well and being observant, simple advice that's difficult to heed in an increasingly distracted world. "The Italians have la dolce vita, the sweet, soulful life. The French have joie de vivre, the joy of living. In America, we have the American dream." Focus on getting in tune with your senses by training them to appreciate beauty, listen to music, appreciate art, and thoughtfully taste food, as well as write poetry. Embrace Uncertainty Get comfortable with uncertainty and ambiguity in order for a creative ideas to emerge. It's not easy to do, since you've likely been trained to believe that if you don't know the answer, there's something wrong with you. Reach beyond your comfort zone, creativity tends to happen when we are uncomfortable. "The essence of creativity is to be surprised, to come up with something you really didn't know. That's the nova in innovation. It's the newness. And if you keep doing the same old thing, you won't do the new thing. But when you suspend the old thing, the new thing doesn't always automatically emerge. There's a big gap, and the more you're able to embrace that gap between knowing and uncertainty, the greater the likelihood that you'll be really creative." Balance Logic and Imagination You used to be able to get by with saying you're a right-brain (creative, imaginative, intuitive) or left-brain (logical, analytical, linear) thinker. Today, you have to be both. There are many techniques to help with this. Mind mapping, , a way of organizing ideas that integrates logic and imagination and helps people generate more ideas in less time. To do it, you start by drawing something that represents the topic you're thinking about. From there, you use free association to branch words and more pictures from the center image. For example, a doodle of an onion might make you think of vegetables, so you draw a carrot, which makes you draw a rabbit, which leads to you sketch a cat, since it's another small, furry animal. You start to access that more childlike quality where you just drew without worrying about it. What's happening when you do that is you're waking up parts of your brain that have been dormant since you were in nursery school. And those are exactly the parts of your brain that are going to help you be more creative. Balance Body and Mind You might not know that Leonardo was an exceptional athlete, widely known as the strongest man in Florence and an accomplished fencer and horseman. We think of creativity as an intellectual exercise, but it requires tremendous energy. Learning to cultivate your life force, your life energy, is a very important for the innovative, creative process. Make New Connections Logical and linear-thinking types--engineers, analysts, and scientists, for example--can have a hard time looking for patterns and new connections, but doing so is the key to creativity. Techniques
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2021
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