A documentary of the history of Pixar Animation Studios.
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Work Day:
Continue to Work on Calligram - Will critique Typeface Posters on Friday. If you do not have a topic/word see the substitute for the alphabet list.
Born circa 1505, Claude Garamond shaped design right from its inception by becoming the first person to ever specialize in type design as a profession. During his career as a french punch-cutter, Garamond produced a series of iconic typefaces, many of which are still in use, such as Garamond, Granjon, and Sabon to name a few. Garamond’s work not only paved a path for type design, but it set the wheels in motion for what would become the evolution of the graphic design industry. Garamond truly lives on paper, so it is unsurprising that you find it quite often in books. Some of the most popular books have been set in a form of Garamond including the books of Dr. Seuss and all of the Harry Potter novels in addition to many book covers. A few other notable uses include Google’s original logo, Abercrombie & Fitch’s logo and Apple’s Think Different campaign.
Critique & Work Timeline: Research & sketch 12/3 & 7, Work in Illustrator 12/7 & 12/9, Due 12/13, Critique 12/15.
Objective:
A Chinese visual artist. Her medium includes photography, graphic design, cinematography, and digital art. Chen Man grew up after the Cultural Revolution and was part of the generation of the Chinese one-child policy. Different from the male designers, her sensitive and subtle feminality makes her create things in her own style. To Man there are two ways of defining beauty and she finds “both sides of the coin beautiful. She believes in genuine beauty, “what feels real whether it’s an emotion, an image, a person or an artwork” and technological beauty, like the beauty of phones and computers (2019). One of China’s most sought-after photographers, a woman who has had a hand in the most high-profile fashion campaigns shot in the country and who has sometimes even been asked to photograph herself for magazine covers. Her work has featured in Vogue, Harper’s Bazaar, Esquire and many more. She also designed the new poster of the movie “Mulan”.
TYPEFACE POSTER
Rick Poynor: “Type is saying things to us all the time.Typefaces express a mood, an atmosphere. They give words a certain coloring.” Massimo Vignelli: “You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work.” Michael Bierut: “Everywhere you look you see typefaces. But there's one you probably see more than any other one, and that's Helvetica.You know, there it is, and it seems to come from nowhere.You know, it seems like air? It seems like gravity?” Jonathan Hoefler: “And it's hard to evaluate it. It's like being asked what you think about off-white paint. It's just... it's just there. And it's hard to get your head around, because it's that big.” Erik Spiekermann: “Most people who use Helvetica, use it because it's ubiquitous. It's like going to McDonald's instead of thinking about food. Because it's there, it's on every street corner, so let's eat crap because it's on the corner.” David Carson: “Don’t confuse legibility with communication. Just because something is legible doesn't mean it communicates and, more importantly, doesn't mean it communicates the right thing.” Assignment: Due EOC Dec. 7
On a google doc write a brief 250-500 word essay response to one of the quotes above. Do you agree or disagree with the statement and why. Give supporting evidence. Objective:
For Fun, see if you can pass the quiz: Quiz Helvetica vs. Arial Did you know … … that there are 35 different styles of Helvetica? See them all here Helvetica is probably the most popular typeface on Earth today, after its invention in 1957 by Max Meidinger and Eduard Hoffman at the Haas Type Foundry, Switzerland
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Mrs. BibleDigital Media & Art Educator Archives
May 2022
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