Feb 1: Logo Design. Develop a lifestyle brand with a logo and brand guidelines for the company, not a specific product. Due Feb. 28 & Present 3/2 A lifestyle brand is a company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life. Examples of lifestyle brands are HP, Apple, Nike, Addidas, Bing, Google.
Feb 5: Work Day Feb 7: Work Day: Make sure you have your rough draft completed Feb 9: Work Day: In Progress Critique
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May 2018
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