Objectives:
Critique:
Think about the user (see designers slides)
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Work Day - Finish thumbnails (Show to Mrs. Bible), start designing in Illustrator!
Save and duplicate, adjust and create. Make sure your logo works in Black & White before it works in color.
Draplin hails from the Midwest—Detroit, Michigan, to be exact—and, at age 19, he set out for the West Coast, where he would eventually found the company that he runs today, Draplin Design Co. He started the one-man, Portland, Oregon–based shop in 2004, when he decided to go it alone after years at Cinco, Snowboarder Magazine, and, before that, the Minneapolis College of Art and Design. His simple, eye-catching logos—designs that often involve thick black lines delineating neon or sunset-colored shapes—have helped define brands and campaigns from clients as diverse as Ford Motors, Nike, Patagonia, and the Obama administration.
Objectives: Review the problem statements & Share some of our personas.
A mission statement is a concise explanation of the organization's reason for existence. It describes the organization's purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.
The goal today is to complete the 4 slides from the previous class.
Once you finish the 4 slides, please delete the example slides. Next you can start to find 10 competitor logos and put them on a new slide. Objectives: Create 1 Personas of user / target audience using the attached slides. Create a user story - see example Clearly state the why of your business / brand Develop Problem Statement Put Personas & Problem statement on slides
Massimo Vignelli is considered by many as one of the most influential designers of the past century. A self-proclaimed ‘information architect’, Vignelli endeavored to condense large, busy ideas into more digestible, understandable formats through design. This is highly evident in his 1972 redesign of the New York City Subway Map whereby he chose an experimental, abstracted design that was heavily debated but later proved incredibly effective. Continue to interview and document. Ask fellow students during class.
Review:
A brand is: a brand is defined by a customer’s overall perception of your business. To build a brand people love you need to discover the purpose behind your brand.
Let's Start to build a brand. first we need to figure out some basics. What type of business would you be interested in building if you could create any business? Fill out the handout.
Once you finish with the worksheet, let's discuss it, your choice of industry, and break into groups. Then Let's start some research with Human Centered Design...
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Mrs. BibleDigital Media & Art Educator Archives
May 2022
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