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Susan Kare is a contemporary designer who left a large mark on design when she developed a series of interface element designs for the Apple Macintosh in the 1980’s at Apple and Steve Jobs’ NeXT. Some of her work you may be familiar with is the Monaco typeface, Geneva typeface, the Command key symbol on Apple keyboards, as well as icons like the trash can, the paint bucket tool, the lasso tool, the floppy disk save icon etc. Many of these examples of Kare’s work are still in use in some capacity, and a majority have influenced much of current interface design. Fun Fact: Based on emoji use in tweets, Utah is the happiest place in 🇺🇸,
according to emojis Lester Beall left his mark on the design community both through his own inspirational, avant-garde designs, as well as his revolutionary attitude toward design. Beall brought forth the idea to American businesses that graphic designers should be seen and treated as creative problem solvers who should be more heavily involved in the marketing side of business. Beall’s attitude toward design as well as his own powerful designs are what keep his work timeless and a standard by which current designers can measure their own work by.
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Creator of the iconic I ♥ NY branding, logos for Target and JetBlue, the opening title sequence to Mad Men, and poster designs for musician Bob Dylan, Milton Glaser has transformed what it means to create a powerful, timeless design. “You want to move the viewer in a perception so that when they first look at [the design],” Glaser explains, “They get the idea, because that act between seeing and understanding is critical.” What is an emoji? a word, an icon, or a communication tool? Emojis, created in the 1990’s by a Japanese communications firm, evolved from typographic displays of facial representations or emoticons. These small, digital images or icons are used to express an idea or emotion in electronic communication. In America, Apple helped bring emojis mainstream when it added the emoji keyboard to iOS 5 in 2011. Since then, digital language has evolved and there are 3,521 emojis in the Unicode Standard as of September 2020. The word emoji, which literally means “picture character,” was added to the Oxford Dictionaries in 2013, and eventually crowned the Top Word of 2014 by the Global Language Monitor. This marked the first time a symbol was chosen. The language is even celebrated every July 17th on World Emoji Day. Millennials grew up with online messaging platforms, so for this age group, emojis are like a second language. According to Professor Vyv Evans of Bangor University, emoji is now the fastest growing language in the UK, evolving faster than ancient forms of communication with quicker adoption rates and speed of evolution. “As a visual language emoji has already far eclipsed hieroglyphics, its ancient Egyptian precursor which took centuries to develop,” said Evans. How Brands Are Using Emojis Scientists discovered that when we look at a smiley face, the same parts of the brain are activated as when we look at a real human face. Emojis actually change our mood, and we might even alter our expressions to match the emotion of the emoji character. The ability of emojis to humanize messaging is one of the reasons why brands started to integrate them into marketing campaigns. Here are just a handful of the successful ways marketers have incorporated emojis:
Finish Monster - Post to your blog & list team members.
Animal Textures
Dubbed the British ‘father’ of graphic design, amongst producing inspiring designs himself, Alan Fletcher changed the way design was thought of. His expressive typography, bold colors and strong visual language helped pave the way for graphic design to be thought of as a key and crucial element to businesses, not just an optional decorative extra. Use type to express ideas. |
Mrs. BibleDigital Media & Art Educator Archives
May 2022
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