Born circa 1505, Claude Garamond shaped design right from its inception by becoming the first person to ever specialize in type design as a profession. During his career as a french punch-cutter, Garamond produced a series of iconic typefaces, many of which are still in use, such as Garamond, Granjon, and Sabon to name a few. Garamond’s work not only paved a path for type design, but it set the wheels in motion for what would become the evolution of the graphic design industry. Garamond truly lives on paper, so it is unsurprising that you find it quite often in books. Some of the most popular books have been set in a form of Garamond including the books of Dr. Seuss and all of the Harry Potter novels in addition to many book covers. A few other notable uses include Google’s original logo, Abercrombie & Fitch’s logo and Apple’s Think Different campaign.
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