Art Director Gail Anderson of advertising agency SpotCo brings her passion for graphic design to create visual identities for theatrical works. Anderson traces her career from the School of Visual Arts to the Boston Globe to Rolling Stone and now Broadway. She explains how many designs are created in the limited time leading up to a production, sometimes before the show is fully formed. Examples shown include Come Fly Away, A Behanding in Spokane, the revival of Hair, and the new revival of La Cage Aux Folles. A show's poster artwork is spun off into many mediums including print ads, marquees, billboards, bus ads, and television commercials. Gail Anderson was eventually the creative director of Design at SpotCo between 2002 to 2010.
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Mrs. BibleDigital Media & Art Educator Archives
May 2022
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