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March 20: Work on logo ideas. Start composing in the computer in Illustrator. Meet with "your team" an hour into class to gain feedback on your idea/craft. Continue to work/revise after. March 22: Continue working on your idea. Try at least one variation on your idea (maybe use SCAMPER method). Keep in mind, you will be applying this logo to merchandise (see below). Guest Speaker: Kim Owens from Contra Costa County of Education talking about resumes
Sports Logo DesignMar. 12: Read this article 10 Most Talked About Sports Logo Designs found in How Magazine 2013. Write down 3 ideas for logo success, including target audience, and be ready to discuss. Review your client & start working on the empathise stage. Be ready to discuss with your team (those working on the same client) 30 min before the end of class. Then define your problem from a human-centered perspective . Next, find 10 competitor logos. Once complete, get a check off before continuing on.
Goal & Descriptions: Goal is to drive customers to watch the game in the ballpark, on TV and to purchase related gear.
Mar. 14: You should be done with empathise and in the process of defining your design problem. Get your 10 competitor logos checked off by end of class. Start Ideation: For more information or inspiration visit Todd Radom a working designer who specializes in sports graphics. Working in groups, take a sheet of paper and brainstorm ideas (colors, mascots, imagery, fonts, etc.) Then work individually potentially trying the SCAMPER method outlined in your packet. Mar. 16: Work on your thumbnail sheet and start ideating in the computer / Illustrator. Remember the tutorial and that your logo needs to work in b/w and color.
Mar. 6: Review the exercise from Friday. Critique Logos from Branding project Review15 Logo Design Trends Emerging Today Mar. 8: Follow the tutorial (Mrs. Bible) to make a sports logo Mar. 20: Work on logos, Critique last 30 min of class (prototype & test) Mar. 22 Continue working on logos - Should be 75% complete
Design Thinking
Answer these questions on your blog (review how to use blog on weebly):
Mar. 2: Come to class ready to work in a fast-paced real-world challenge; participate in a virtual crash course by the d.school Questions to answer on your blog:
Feb 20: Turn in Lifestyle Brand. Fill out rubric & upload to class website. If submitting for student recognition, print and bind & fill out forms. Discuss any additional submissions and requirements and prepare for submission. Feb 22: Submitting Students: make revisions for final project
Due by March 2. Critique lifestyle brand projects. Finish any submissions for the recognition project. Start looking at sports logos. Feb. 13
Feb. 15Last day to Sign up for the Student Recognition Project
Work on your guidelines - DUE NEXT CLASS 2/20 Feb 1: Logo Design. Develop a lifestyle brand with a logo and brand guidelines for the company, not a specific product. Due Feb. 28 & Present 3/2 A lifestyle brand is a company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life. Examples of lifestyle brands are HP, Apple, Nike, Addidas, Bing, Google.
Feb 5: Work Day Feb 7: Work Day: Make sure you have your rough draft completed Feb 9: Work Day: In Progress Critique
Jan 30: Present to the class. Review the Valentine Project / Critique. Talk about the SRVUSD Student Recognition Project. Ivan Chermayeff: Corporate Deigner Watch: Aaron Draplin Takes on a Logo Design Challenge
Illustrator Review: Gradient tool, drop shadow, type, create outlines, pathfinder, and image trace. HOMEWORK: What is your favorite brand and why. Tell me on your blog and include an image of the brand.
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Jenn BibleEducator & Designer Archives
May 2018
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